Created at: Duffy & Partners | Client: The Coca-Cola Company
Creative Directors: Dan Olson & Joe Duffy
Creative Directors: Dan Olson & Joe Duffy
Minute Maid
Global Brand Identity, Packaging System & Guidelines A comprehensive visual system to unify the Minute Maid brand across Coca-Cola’s portfolio of 1200 juice products and diverse package forms in over 125 countries, including a 150-page standards manual.