Client: Wilderness Family Naturals
Wildly Organic
Brand Identity & Packaging Complete brand redesign for a 20-year-old natural and organic foods company based in Minnesota. To grow beyond a core audience of online buyers, the company needed dramatically new packaging to approach retailers and appeal to customers in stores like Whole Foods. The new brand system features an engaging, easy-to-consume visual language that elevates pure, minimally processed ingredients across 21 diverse products.